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Tottenham Hotspur Unveils New Club Crest in Strategic Brand Refresh

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Tottenham Hotspur has changed their club crest by taking off the curved text under the cockerel symbol. This change happens while the club is dealing with different problems, like having to suspend midfielder Rodrigo Bentancur. Even with these problems the club is still trying to connect with fans worldwide through partnerships and how their international players are doing.

  • The club took off the curved “Tottenham Hotspur” text from its crest
  • They did this to make the brand look more modern and connect better with people worldwide
  • Tottenham is dealing with discipline problems inside the club and pressure from competition

Brand Evolution Amidst Challenges

Tottenham Hotspur made their club crest more simple which shows how they’re trying to make their brand more modern and get bigger worldwide. This is happening right when the club has got some big problems, like having to suspend Rodrigo Bentancur. Him being gone after saying stuff he shouldn’t about another player affects how the team works together and shows there’s bigger problems with discipline.


Strategic Partnerships and Player Impact

Even though they’re dealing with these problems, Tottenham is getting bigger worldwide by working with different companies and because of what their players are doing. They just started working with ExpressVPN which shows they want to make things safer online for fans. Also players like Dominic Solanke are doing really good internationally which shows how good the team is.

Expanding Global Influence

You can see how Tottenham is trying to make their brand more modern and connect with people all over the world in what they’re doing lately. The way they work with different companies and how good their players are doing internationally shows they want to keep their look strong while getting bigger worldwide. If you want to know more about what’s happening with Tottenham go to the Tottenham Hotspur news page.

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