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Manchester United’s New Sporting Director Brings Experience from Top Clubs

Football Association's Director of Elite Development, Dan Ashworth (left) speaks with England manager Roy Hodgson during the training session at St George's Park, Burton Upon Trent.

Dan Ashworth joins Manchester United as their new Sporting Director. Ashworth previously held the same role at Newcastle United. The terms of his release remain confidential.

  • Manchester United has officially confirmed Dan Ashworth’s appointment.
  • Newcastle and Manchester United have reached an agreement for Ashworth’s immediate release.
  • The terms of the agreement remain confidential between the clubs.

Manchester United Welcomes Dan Ashworth

🚨🔴 OFFICIAL: Dan Ashworth signs as new Man United sporting director from Newcastle. According to a tweet from transfer expert Fabrizio Romano, the clubs have agreed on Ashworth’s immediate release, though the terms remain confidential.


Manchester United has officially confirmed the appointment of Dan Ashworth as their new Sporting Director. This move comes after months of negotiations with Newcastle United, where Ashworth previously served in the same capacity. Known for his strategic acumen and extensive experience, Ashworth is expected to bring transformative changes to Manchester United’s sporting strategy, football development, and recruitment processes.

Ashworth’s Career Highlights

Dan Ashworth has a storied career in football administration:

  • West Bromwich Albion (2004-2012): Played a crucial role in the club’s development, eventually being promoted to Sporting and Technical Director.
  • The Football Association (2012-2018): Instrumental in creating the “England DNA” elite player development plan.
  • Brighton & Hove Albion (2019-2022): Contributed to the club’s stability and growth in the Premier League.
  • Newcastle United (2022-2024): Shaped the club’s overarching sporting strategy and development.

Strategic Moves and Future Plans

Ashworth’s appointment is part of Manchester United’s broader vision for long-term success, which includes:

  • Erik ten Hag’s Contract Extension: Manchester United is extending the contract of their current manager, Erik ten Hag, as part of their strategic planning. Read more
  • Potential Coaching Additions: The club is also considering adding Ruud van Nistelrooy to the coaching staff. Read more
  • Defensive Reinforcements: Manchester United is targeting defensive giants like Bayern Munich’s Matthijs de Ligt and Everton’s Jarrad Branthwaite to bolster their squad. Read more
  • Manuel Ugarte Transfer Battle: The club is also in discussions to bring Manuel Ugarte from PSG, despite his contract running until 2028. Read more

With Dan Ashworth joining their ranks, Manchester United is poised for a significant transformation, aiming to reclaim their status as one of the top football clubs globally.

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